Mission, Roots and Values

Our Mission

We strive to design, manufacture, sell, and support unique products of the highest quality and value for the benefit of the Concept2 community: our customers, employees, suppliers and neighbors.

Our Roots

Rowing is our original reason for being. Our first goal is to promote and encourage the growth of rowing, indoors and outdoors.

Our Values

At Concept2, we value community. We work to build an inclusive community around our products and our sports. Anyone who uses our products is a member of that community.  We support and encourage each other. We participate together in online challenges—for motivation and for good causes. We train together, whether in person or remotely. We can race each other, too.

We are committed to equal opportunity for all.

We are committed to creating a positive, healthy culture that fosters both individual initiative and teamwork, and where employees take pride in their work.

Our actions and relationships are characterized by honesty, fairness and integrity.

Welcome to the Concept2 community!